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EFFECTS ON NEW PRODUCTPERFORMANCE AND MARKET SHAREEnvironmental Marketing StrategyAnd Firm Performance :Effects on New productPerformance and Market ShareEnvironmental Marketing StrategyINDEX1 Introduction 2 Conceptual model and hypotheses3 Method4 Result5 Conclusion and DiscussionIntroductionKey Wordsof “Environment”Influence of enviropreneurial marketingIntroductionEnvironment as OpportunityEnvironment as Commitment

목차

1 Introduction
2 Conceptual model and hypotheses
3 Method
4 Result
5 Conclusion and Discussion

본문내용

Corporate Environmentalism
the organization-wide recognition
of importance of the biophysical environment
in the formulation of organization strategy
and the integration of environmental issues
into the strategic planning process
Environmental orientation
the extent to which employees recognize
the legitimacy of environmental issues and the impact that the firm has on those issues

Introduction


Environmental strategy
the degree to which environmental issues are integrated into the strategic planning process

EM(Enviropreneurial Marketing)
is influence on corporate behavior.

Conceptual model and hypotheses
Hypothesis 1, 2, 3
Themes

(1) While the majority of performance measures are subjective (self-report), research suggests that subjective perceptions are highly correlated with objective measures such as return on investment (ROI) and sales growth. (Dess and Robinson 1984; Han, Kim and Srivastava 1998)
Hypothesis

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