마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
- 최초 등록일
- 2012.04.20
- 최종 저작일
- 2012.04
- 14페이지/
MS 파워포인트
- 가격 2,000원
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소개글
MAKETING STRATEGYProduct base Refrigerator applied Coffee maker“FOCUSED ON ACTION PLAN IN THE MATURE REFRIGERATIOR MARKET”INTRODUCETEAM3TEAM3PRODUCT OVERVIEW+Our Product idea is very simple, We just applied Philips SAECO coffee maker to the Samsung Refrigerator.Because we make idea focused on Trend and Synergy in the mature refrigerator marketSYNERGYTREND=TEAM3MARKET OVERVIEWFirst, Refrigerator market ShareSamsung 51%LG 45%Others 4%Samsung 41%LG 20%Mando 39%But, 1995 “Kimchi Refrigerator” came in to the market. Then made New Market didn’t exist before.Kimchi refrigerator MARKET SIZE :₩1,000,000,000,000TEAM3MARKET OVERVIEWThe success of the Kimchi refrigerator is catch the trend and provide new life style to their target. Like this success, Our product’s purpose is catch the trend increasing interest about coffee and also provide life style based on coffee, Just buy the refrigerator.
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본문내용
Our Product idea is very simple, We just applied Philips SAECO coffee maker to the Samsung Refrigerator.
Because we make idea focused on Trend and Synergy in the mature refrigerator market
First, Refrigerator market Share
But, 1995 “Kimchi Refrigerator” came in to the market. Then made New Market didn’t exist before.
The success of the Kimchi refrigerator is catch the trend and provide new life style to their target. Like this success, Our product’s purpose is catch the trend increasing interest about coffee and also provide life style based on coffee,
Just buy the refrigerator.
If it success, it is possible to make new profit in the mature refrigerator market.
참고 자료
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