호텔경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.04.24
- 최종 저작일
- 2012.04
- 21페이지/ 한컴오피스
- 가격 3,000원
소개글
1) Commodore Hotel is known for high rate of foreigner guests as hotel showing the beauty of korea. To attract the foreigner guests, we will expect competition between your hotel and other hotels. Which Strategies do you have to attract the foreigner guests and the local guests?= Because we`re the local hotel, we don`t develop the marketing strategies with overseas market. The foreigner guests who use commodore hotel are mainly Japanese. So, Once in a while, Commodore Hotel focuses on japanese travel agency. In domestic market, we are targeting travel agencies. Especially, in Jung-ang-dong, many travel agencies are lacated and they are targeted for us. we provide discounting services for travel agencies having high utilization. 2) Various meetings, conferences and weddings frequently get accomplished in Commodore hotel. What the reason do you think about the visit of the local guests although they are the domestic guests? How do you think about the proportion of the hotel total sales these meetings, conferences and weddings? What about the reutilization of visitors(the enterprises and person using hotel facilities)?
목차
Ⅰ. Introduce ( Page 3 )
Ⅱ. History ( Page 3 )
Ⅲ. Amenities ( Page 4 )
1. Meeting Facilities
2. Restaurant & Bar
3. Etc.
Ⅳ. List of hotels ( Page 5 )
1. Level of Services
2. Price
3. Location
4. Size (# of Rooms)
5. Occupancy Rate, ADR, RevPAR
6. Target market
7. Length of Stay
8. Payment Methods
9. Ownership & Affiliation
Ⅴ. Department Information ( Page 8 )
Ⅵ. Interview ( Page 9 )
Ⅶ. Competitors ( Page 12 )
1. Busan tourist Hotel
2. Phoenix Hotel
Ⅷ. SWOT analysis ( Page 19 )
본문내용
1. Introduce
This hotel`s cross section takes back swabbie`s a white canopy. That is relevant to hotel`s name.(Commodore is navy captain) According to the cross section is made to be able to see the Busan offshore far and wide. Complexionally, that is apparently expressing korean beauty. Each floor is adorned with ornate lotus patterns and a dragon is likely to live inside railing decorated. That brings foreign visitors especially the with exotic emotions.
<중 략>
= Actually, we cannot advertisements in a large way. We take advertisements in a magazine such as "KTX", "noblesse" or any hotel magazines. And we are promoting movies, soap operas or PPL(Products In Placement).
7) A high percentage of foreigners as the Commodore hotel are expected to be conducted dislikely other hotel employees a variety of education. What is focusing on staff training? (Services and foreign language skills, cooperation within the organization, etc.) Also, how many do you regularly conducted? Boast of the Commodore Hotel or own unique corporate culture do you have?
= When looking to hire a lot of skills and language training services for a quarter is conducted. My boss is a woman with a family atmosphere to the management.
참고 자료
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