콜드스톤마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,
- 최초 등록일
- 2012.04.24
- 최종 저작일
- 2012.04
- 28페이지/
MS 파워포인트
- 가격 3,000원
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소개글
Cold Stone CreameryContents1. Introduction 2. Environmental Analysis3. Marketing Mix(4P) Analysis4.STP(Segmentation, Targeting, Positioning) Analysis5.Research Analysis 6. Recommended marketing program1. Introduction Introduction-Cold Stone Creamery’s BackgroundCold Stone Creamery was founded in 1988 by Don and Susan Sutherland in Tempe, ArizonaCold Stone + Creamery Cold Stone Frozen granite stone with 9 degrees below zeroCreamery Dairy farm which produces dairy products by using fresh milkBrand name Brand IdentityIce cream = CreationWhat makes Cold Stone unique is that consumers get a “Creation” ice cream blended on a frozen granite stone with different things mixed-in like nuts, candy, cookies, fruits, etcCold Stone is a super premium ice cream store that gives us “The ultimate Ice cream experience” 차가운 돌판위에서 신선한 나만의 아이스크림을 창출하는
목차
1. Introduction
2. Environmental Analysis
3. Marketing Mix(4P) Analysis
4.STP(Segmentation, Targeting, Positioning) Analysis
5.Research Analysis
6. Recommended marketing program
본문내용
1. Introduction
Introduction-Cold Stone Creamery’s Background
Cold Stone Creamery was founded in 1988 by Don and Susan Sutherland in Tempe, Arizona
Cold Stone + Creamery
Cold Stone ? Frozen granite stone with 9 degrees below zero
Creamery ?Dairy farm which produces dairy products by using fresh milk
Brand name
Brand Identity
Ice cream = Creation
What makes Cold Stone unique is that consumers get a “Creation” ice cream blended on a frozen granite stone with different things mixed-in like nuts, candy, cookies, fruits, etc
Cold Stone is a super premium ice cream store that gives us “The ultimate Ice cream experience”
Introduction ? Marketing problems in Korea
In Korea,sing-for-tips gimmick falls flat,
The servers don’t try to spice up their routine
Korea
U.S.A
VS
참고 자료
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