마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

소개글

Samarkand Re-design“Blooming The Glory Of Silk Road”CONTENTSIntroduction- Where is Samarkand?- Why did we choose Samarkand?Body- Background Information- SWOT Analysis- Proposal- Re-designing StrategiesConclusion- Samarkand Re-design PortfolioWhere is Samarkand?Samarkand..- used to be the most important spot on Silk Road and Islamic center for scholarly study- has substantial remains of ancient landmarksamarkand?Because Samarkand …- has prospective possibility to be revitalized- has good location and historical background- has a lot of concentrated attractionsBackground InformationGeneral InformationAttractionsThe Registansquare

목차

Introduction
- Where is Samarkand?
- Why did we choose Samarkand?
Body
- Background Information
- SWOT Analysis
- Proposal
- Re-designing Strategies
Conclusion
- Samarkand Re-design Portfolio

본문내용

Why did we choose Samarkand?

Because Samarkand …

- has prospective possibility to be revitalized
- has good location and historical background
- has a lot of concentrated attractions

Background Information
General Information
Attractions
The Registan
square
Bibikhanym
Ulugbek
Madrasa
Afrasiyab
museum

Background Information
Residents
- Nice and friendly / Not able to speak English
Transportation
- Poor public transportations - lack of buses, no subway / only one railroad to the capital.
Principal Product
- Easily can obtain a great quality inexpensive silk.
Additionally information
- Can’t use internet, Almost food is oily and salty.

참고 자료

References
- Pictures: From Tae Youn’s camera (BEST photographer)
http://www.wikipedia.com
http://www.yunhapnews.co.kr
http://news.hankooki.com
http://www.kotra.or.kr
http://economy.hankooki.com/ArticleView/ArticleView.php?url=economy/201012/e2010120315381070070.htm&ver=v002
“Samarkand” - Amin Maluf / 정신세계사 (1997)
삶과꿈 - 2008년 11월호 | (주) 도서출판삶과꿈