마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
- 최초 등록일
- 2012.04.26
- 최종 저작일
- 2012.04
- 28페이지/
MS 파워포인트
- 가격 3,000원
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소개글
ompetitive Dynamics AGENDAng in an Economic DownturnProduct Life CycleCompetition StrategyCompetition StrategyPLC(Product Life Cycle)Marketing in an Economic DownturnMarket ShareCustomer-CenteredCompetitor-CenteredA’Market Leader StrategyACompetition StrategyExpanding the Total Demandt ShareExpanding Market ShareMarket ShareCustomer-CenteredCompetitor-CenteredCompetition StrategyAMarket challenger strategyA’Market ShareCustomer-CenteredCompetitor-CenteredA’ACompetition StrategyMarket Follower Strategy1. Counterfeiter2. Cloner3. Imitator4. AdapterMarket ShareCustomer-Centered
목차
Competition Strategy
PLC(Product Life Cycle)
Marketing in an Economic Downturn
본문내용
Competition Strategy
Market challenger strategy
Competition Strategy
Market Follower Strategy
1. Counterfeiter
2. Cloner
3. Imitator
4. Adapter
Competition Strategy
Market Nicher Strategy
Competition Strategy
It is enough to only focus on competitors?
Competition Strategy
Which company is better?
Customer-centered
Competitor-centered
No
No
Yes
Yes
결국은 customer-value delivery
꼬꼬면이 부진에 빠졌다는데…
Competition Strategy
PLC(Product Life Cycle)
Marketing in an Economic Downturn
PLC(Product Life Cycle)
PLC(Product Life Cycle)
PLC - Common Product
PLC - Style,?Fashion,?Fed
Competition Strategy
PLC(Product Life Cycle)
Marketing in an Economic Downturn
■ Explore the Upside of Increasing Investment
■ Get Closer to Customers
■ Review Budget Allocation
■ Put Forth the Most Compelling Value Proposition
■ Fine-tune Brand and Product Offerings
Marketing in an Economic Downturn
참고 자료
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