마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,
- 최초 등록일
- 2012.04.27
- 최종 저작일
- 2012.04
- 19페이지/ MS 파워포인트
- 가격 2,000원
소개글
ow to attract Ajumma into cinema?Final ProjectIndexIntroductionResearch ObjectiveFocus Group InterviewSurvey researchRecommendationIntroduction20’s ~30’sMain Target40’s ~50’s FemaleNew TargetveHow they behave in terms of their leisure timeHow they think about movies and movie theatersWhy they have a low usage rateHow we can improve40’s ~50’s Female(Ajumma)New TargetInterviewPlace : Village Fitness CenterTime : Nov 19th. Friday P.M. 12:30
목차
Introduction
Research Objective
Focus Group Interview
Survey research
Recommendation
본문내용
Q. Daily Routine?
A. Do housework in the morning and enjoy hobby after daytime.
exercising, culture program, watching movies, etc.
Q. About movie theater?
A. Often go with their friends, sometimes with children. 5~6 times per year.
The purpose of going to movie theater is killing time.
Main influences – Friends and Family, Media
Q. Join in some gatherings?
A. Generally 3~4 gatherings. Often go to sauna, karaoke, and theater
Survey Design
Samples : 96 women from ages 40 -50
Variables
Frequency, What kind of media,
Influences in watching movies,
Date & Time
참고 자료
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