아모레퍼시픽,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot

소개글

MORE PACIFICBeautyHealthBeautyBeautyHealthHealthIndexPurpose4.SWOT Analysis3.Core competencyMission5.Company StructureEthics6.Marketing Strategies Purpose1930’sAt first1980s2002RecentEstablished a 태평양 IncSold cosmeticsSoldpersonal care Bring global logoAdvance as AmoreMissionGLOBALGROWTHGREENAccelerate growth in AsiaBuild a foundation for profitable growthDiscover new drivers of sustainable growth Cultivate megabrandsEnhance environment-friendliness and product safetyStrengthen win-win cooperation with business partnersCore competency

목차

1.History & Purpose
2.Vision & Mission
3.Core competency
4.SWOT Analysis
5.Company Structure
6.Marketing Strategies
7.Social responsibility & Ethics

본문내용

Accelerate growth in Asia
Build a foundation for profitable growth
Discover new drivers of sustainable growth
Cultivate megabrands
Enhance environment-friendliness and product safety
Strengthen win-win cooperation with business partners

Korea`s largest cosmetics legitimacy company.
High market share
Securing a variety of distribution channels
Step up to the International Markets.

Highly dependent on cosmetic industry
Previous Usual Cosmetics Business are Going Down
Securing the competitiveness in research and development
Domestic Cosmetics Market has a Highest Growth Potential.
Customers need various items.
New-comers participate in
cosmetics market.

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