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Place Marketing ProjectIstanbulIslamOrthodoxIstanbulThe aimBackground InformationCultureHigh Power distanceLow individualism Moderate MasculinityHigh Uncertainty avoidance IndexCitizens value;Family, Honor, TrustworthinessPolychronic time and IslamDemographicsPopulation of Istanbul;19% of TurkeyPopulation density;2392 per KM squared

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Background Information

Culture
High Power distance
Low individualism
Moderate Masculinity
High Uncertainty avoidance Index
Citizens value;
Family, Honor, Trustworthiness
Polychronic time and Islam
Demographics
Population of Istanbul;
15 Million -> 19% of Turkey
Population density;
2392 per KM squared
Economy
GDP of Istanbul -> 27% of Turkey’s
38% of total industrial output
50% of services
40% of the nation’s tax revenue
General population has 20~30 years before retirement

Education
Literacy rate -> 86.5%
Male -> 94.3% Female -> 78.7%
Istanbul has relatively low secondary school graduation rate

Ataturk airport -> 9th busiest in Europe. 3 runways and 4 terminals
Continuous growth in number of passengers travelled;
Total of 29 million passengers travelled through ? 18 million were international
Transport - Sea
Second, sea transport plays a vital role in Istanbul as water surrounds three sides.
Transport - Air
Transport - Land
Four different railways
Trams
Light rail
Metro
Funiculars
Istanbul is connected to European route E80

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