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Advertising Psycholo Consumer BehaviorApartment HouseMessage Strategy AnalysisContents1. About apartment brand 2. Analysis about ‘Lotte Castle’3. Analysis about ‘e-편한세상’ProposalWhy ?Apartment brand age …Increased incomeIncreased desire about qualityApartment satisfied people’s desireIn korea,APT means …Financial technology meansDisplay to anotherConversion of APT into brandConsumer want a more differential value than propertyCompanies want to get competitive positionIncreased housing diffusion rateIncreased housing supplierConsumers lead the housing market

목차

1. About apartment brand
2. Analysis about ‘Lotte Castle’
3. Analysis about ‘e-편한세상’
4. Evaluation & Proposal

본문내용

Why ?
Apartment brand age …


Increased income
Increased desire about quality
Apartment
satisfied people’s desire
In korea,
APT means …
Financial technology means
Display to another


Conversion of APT
into brand
Consumer want a more differential value than property
Companies want to get
competitive position
Increased housing diffusion rate
Increased housing supplier
Consumers lead
the housing market

<중 략>

Brand Outline
Advertising Strategy
Basic concept : ‘Best shelter’ based on quality & utility
House must provide maximum convenience & comfort to people
Challenge to spend ‘0’ energy
Target : 3040 middle class family in downtown

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