Three companies finding their niche among the giants
- 최초 등록일
- 2012.05.25
- 최종 저작일
- 2012.04
- 4페이지/
어도비 PDF
- 가격 1,000원
소개글
Paper about marketing strategies of small companies that won over big companies
중소기업이 대기업을 이기기 위한 전략
목차
1. ON DECK vs. FICO
2. THE GELATO FIASCO vs. HÄAGEN DAZ
3. JACK BLACK vs. L’ORÉAL
본문내용
Three companies finding their niche among the giants: David vs. Goliath
1. ON DECK vs. FICO
Small businesses have not had many chances to raise fund from banks because bank loans are made on the basis of entrepreneurs’ personal FICO credit scores and bank loan officers cannot figure out the business ability. Jacobs of ON DECK offers a website service that gives an ‘on deck score’ for free, which is not a business owner’s personal credit score but the score of business ability to repay debt. Then the company which applied evaluation is matched up with a lender through the website. The interest rate is not cheap (18~36%) and available for 3 to 36 months. ON DECK expects to turn a profit by year’s end.
Jacobs invented the service for business men who cannot get a loan because of low or no credit from FICO. It gives opportunities to develop and prosper a good business idea and to make money. Some good ideas are not realized due to lack of capital. In this aspect, ON DECK service enables some business men to realize their ideas and enhances entrepreneurship in society.
......
2. THE GELATO FIASCO vs. HÄAGEN DAZ
The company was established 4 years ago and now expects sales of 1.1 million dollars this year. They sell all natural gelato with 32 flavors at a season compared to 5 to 6 flavors of competitors, and have created mania customers by producing limited edition. They produce They partner with 110 independent shops including Whole Foods, and do not open their own shops.
....
3. JACK BLACK vs. L’ORÉAL
Growing numbers of men try pricier shaving foam like L’ORÉAL even though some men still stay with traditional shaving foams. JACK BLACK is taking on the cosmetic companies with products lich Beard Lube. The products are macadamia nut oil infused shaving foam and skin treatment with lower price than big companies’, and distributed to major departments like Nordstrom. The company was founded 11 years ago by former cosmetic executives, and is located in Texas. They have only 25 full time employees and expect 35 to 40 million dollars.
참고 자료
없음
