스마트폰,올레,kt,LTE,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.06.17
- 최종 저작일
- 2012.06
- 25페이지/
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- 가격 3,000원
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소개글
스마트폰,올레,kt,LTE,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx
목차
1. Market Conditions
2. Opportunity analysis
3. Product(1)
4. Product(2)
5. Promotion
6. Market share plan
7. Summary
8. Q & A
본문내용
Market Conditions
- ’12. 5. 15 LTE Members 5Million Exceed
2012-06-04
2
Market Conditions
KT LTE Market Conditions
▷ LTE Commercialization Problem(Latecomer, Network)
2012-06-04
3
Market Conditions
KT LTE Market Condition
▷ SKT vs KT Frequency auction
→ KT 2G Service Termination(Criticism From Consumers)
Market Conditions
KT LTE Market Conditions
▷ Result : LTE Members Minimum of Telecom Market
2012-06-04
5
Market Conditions
Brand Awareness
Network infrastructure
LTE WARP Technology
2G Service Termintion
Market Latecomer
Insensitive
Image
Strategic Alliance
(KT & CJ)
LG U Plus, LTE Market share
- CJ, Another Competitor
참고 자료
없음