나이키,아디다스,스포츠산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.06.18
- 최종 저작일
- 2012.06
- 13페이지/
MS 파워포인트
- 가격 2,000원
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소개글
Nike And Adidas Athletic Footwear Industry Analysis Table of ContentsInternational Sports EventInternational Sports EventsAnd Sports Star2010 World Cup2009 Olympic2008 OlympicSports StarSports Industry Scale KoreaUSAJapanGDP6249,8824,700Sport Industry12.5256188Ratio2.05%3.35%3.88%Korean Sports Association (2000) -billion $Statistics Korea (2009) -million $In each country, Sports Industry occupies quite some portion.In Korea, Sports equipment sales were steadily increasing.U.S. Market for Athletic FootwearCompetition in the Industry $ 14 billion$ 12 billion
목차
Introduction
U.S. Market for Athletic Footwear
Competition in the Footwear Industry
Ratio and Percentage Analysis
Conclusion
본문내용
More effective in generating sales from assets
Maintain a constant difference with Adidas
Tests of Profitability
Lower average net PPE
Higher operating efficiency
Lower increase rate of sales
Ineffective use of stockholders’ investment
Expected higher stock price in ‘07 & ’08.
Tests of Profitability
More effective use of assets
Affected by the drop in NPM
Makes more profit from sales
Affected by the drop in net income
Merger & restructuring charges: -195
Impairment of goodwill: -199
Merger & restructuring charges: -21
Currency exchange loss: -25
참고 자료
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