새로운 패션브랜드(New Product line) 런칭 마케팅 전략(영문)
- 최초 등록일
- 2012.06.23
- 최종 저작일
- 2012.06
- 8페이지/
한컴오피스
- 가격 20,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
* 본 문서는 한글 2005 이상 버전에서 작성된 문서입니다.
한글 2002 이하 프로그램에서는 열어볼 수 없으니, 한글 뷰어프로그램(한글 2005 이상)을 설치하신 후 확인해주시기 바랍니다.
소개글
The summer season is near, it is time to take off the clothes and enjoy the summer breeze. Seeing how CK underwear is striking a big success in the fashion market, it inspired us to come up with this idea of creating a new underwear line in Playboy. The brand image itself is pretty sexy and sexy is easily associated with underwear.
The brand association is not that big of a challenge.
목차
I. Introduction
II. Current market situation
III. Environment analysis
IV. Consumer interview
V. Positioning map
VI. Marketing strategy
VII. Promotion campaign
VIII. Conclusion
Ⅸ. References
본문내용
I. Introduction
The summer season is near, it is time to take off the clothes and enjoy the summer breeze. Seeing how CK underwear is striking a big success in the fashion market, it inspired us to come up with this idea of creating a new underwear line in Playboy. The brand image itself is pretty sexy and sexy is easily associated with underwear.
The brand association is not that big of a challenge.
II. Current Market Situation
The size of the underwear market is growing in spite of the fluctuation.
III. Environment Analysis
1. Competitor Analysis
Competitors : Guess, Levi’s, CK, and Codes combine
Cause: 1. Price similarity 2. same target market 3. Well-known (brand awareness)
참고 자료
2009~2012년 국내 의류(내의복)산업시장 전망, 한국섬유산업연합회