Wal-Mart 독일에서의 실패 이유

소개글

retail industry의 산업분석을 바탕으로 (5 Forces Model)
월마트가 독일에서 실패한 이유를 정리한 레포트 입니다. (Harvard business case study 분석을 바탕으로)

목차

Introduction

Industry Attractiveness

The reason that Wal-mart fail in Germany

Business-level strategy in Germany

What should Wal-Mart do in the global markets?

본문내용

[ Wal-mart ] Since 1962

Sam Walton set up retail store on Walnut Street in tiny Rogers, Arkansas, in 1962.
=> The world’s largest retail store today.

Sam Walton’s Strategy

Located in rural areas
Efficient distribution network (using cross-docking system)
Extensive use of advanced IT (own satellite)
Strong emphasis on customer service
Corporate culture (by respecting their employees)

Wal-mart became the dominant player on its homemarket (US)

Ambitious Internationalization Drive to sustain its brisk corporate growth

참고 자료

Harvard business study