미스터피자,여성마케팅,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.06.26
- 최종 저작일
- 2012.06
- 17페이지/
MS 파워포인트
- 가격 2,000원
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소개글
Mr. PizzaIntroduction to Management ContentsIntroductionMissionCEO’s Management PrinciplesOrganizational StructureLeadership StyleControlling ProcessInnovationDo you want to work for Mr. Pizza?General evaluation about Mr. Pizza Introduction1990 Opening of the First Mr. Pizza in Ewha, KoreaIntroductionMr. Pizza China2000 Opening of the First Mr. Pizza in Beijing, China IntroductionMr. Pizza L.A.2007 Opening of the First Mr. Pizza in L.A., U.S.A IntroductionMission“OH! YUMMY!” This is the taste our customers have been loving aboutOur HandOur HeartCEO’s Management Principles
목차
Introduction
Mission
CEO’s Management Principles
Organizational Structure
Leadership Style
Controlling Process
Innovation
Do you want to work for Mr. Pizza?
General evaluation about Mr. Pizza
본문내용
2. Only targeting number One could be a goal.
Organizational Structure
Leadership Style
Strategic type Leadership
Focusing on external factors like customer, competitor, market etc.
Professional type Leadership
Focusing on finding competitive advantage like analyzing competitive product
Human resource type Leadership
Trying to define and propagate value of the organization
(Through employment, evaluation, and career plan)
Controlling Process
To maximize Man Power
Made a training institute `Mason Academy’ in Cheung Pyeung
Educating new employees
Educating established employees
Stabilizing educational program
Innovation (1)
LOVE FOR WOMEN
70% of customer is 20, 30-year-old women
Focusing on women customer as main target
Every 7th day of the month : WOMEN`S DAY
Held event called `Ladies‘ Pizza Contest’
Innovation (2)
Developing New Menu & Launching New Business
Best Seller + Best Lover
Innovation (3)
Promotion
foursquare marketing
women‘s university student
marketer group, `Love Virus`
참고 자료
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