서비스전략,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.06.28
- 최종 저작일
- 2012.06
- 26페이지/
MS 파워포인트
- 가격 2,000원
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소개글
Service MarketingNew marketing plan of ALLTHAT serviceContentsⅡ. SWOT AnalysisⅣ. Promotion & IMCⅤ. Service BlueprintⅢ. STP AnalysisⅠ. Status AnalysisⅥ. Cost - BenefitⅦ. ConclusionSMUService MarketingⅠ. Status AnalysisCompany StatusCompany StatusShinhan Card is 1st credit card service company in Korea. Asia No.1, Global Top 10Promotion events, services are held in almost every field. Employee : 3,400Membership : 13,500,000Product Asset : 17,200,000,000,000 won (17trillion won)Sales Branch : 48SMUService MarketingⅠ. Status AnalysisCustomer StatusCustomerAverage income of customer is rising.Needs for leisure, shopping, musical is risingInterest in healthy food, diet, plastic surgery, People are more concerning about social responsibility of companyThere are lots of enquiries about point using return, replacement services.Needs for a luxury good are rising. Mass buying for discount rate is in feverInequality gets more extreme.
목차
Ⅰ. Status Analysis
Ⅱ. SWOT Analysis
Ⅲ. STP Analysis
Ⅳ. Promotion & IMC
Ⅴ. Service Blueprint
Ⅵ. Cost - Benefit
Ⅶ. Conclusion
본문내용
Competitor 1 : Lotte Card (Lotte Card Mall)
Making synergy through partnership with Lotte Group’s subsidiaries.
- Lotte Department Store, Lotte Mall, Lotte Mart
Compared to Shinhan’s ‘All That Service’ there are no difference in diversity of product and discount rate.
Competitor 2 : Samsung Card (Samsung Card Shopping)
Provides social commerce coupon service ‘the social’ through collaboration with Sinsegye Department Store & Sinsegye Mall.
Provides full support for Samsung Life Insurance & Wedding.
Competitor 3 : Hyundai Card (PRIVIA)
Positioned at higher value. Product range is narrow but provides high quality product.
Competitor 4 : KB Card (Life Plaza)
Service quality is low. but as recent commercial held by KB is focused on young celebrities, KB Card has young and healthy image.
참고 자료
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