참조가격제의 국내외 의약시장 사례분석

소개글

참조가격제와 고객타겟팅 전략을 독일과 한국 의약시장의 사례분석을 통해 분석한 자료입니다. 고려대학교에서 A+받은 자료입니다.

목차

I. Introduction : Pharmacy Expenditure

II. Reference Pricing and Target

III. Case Study : Germany

IV. Application : Korea

V. Conclusion

본문내용

Dynamics of Drug Consumption
- Different situation with general economy
- Existence of doctor as a agent
- Behaviors of stakeholders in pharmaceutical market

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Analysis by Sector : Consumer
1) Influence to consumer
- High generic consumption
: 61% of market share,
high number compared with other developed countries
- Controlling co-payment
: not that high level on co-payment, existence of safety nets protect some
population which have low income level (not exceed 2% in income share)

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Implication
* Huge policy effect
- Shock on every stake holders
Control market Not only volume but also price

참고 자료

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