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Develop a comprehensive recyclable cup solution by2012.
Grounds for your garden
Serve 25% of beverages made in our stores in reusable serve ware or tumbler by 2015.
Environment Protection

Mobilize our partners (employees) and customers to contribute more than 1 million hours of community service per year by 2015.

Engage 50,000 young people to innovate and take action in their communities by 2015.
Community involvement

Double our purchases of Fair trade certified coffee in 2009
Third certificated coffee
Environment purchase

Why Starbucks is better?
Starbucks sell the instant coffee.
But, in Korea it doesn`t well known.

Coffee?
Coffee grows between the Tropic of Cancer?and the Tropic of Capricorn.
Coffee Belt = Coffee Zone
Starbucks has very hard procedure in buying.

And?

Available from open to 3 p.m daily.

Best quality.

Starbucks Logo printed.

참고 자료

Starbucks launches new CRM programme, 9 June 2008.
http://www.centennial-software.com/company/news/id/305/starbucks-launches-new-crm-programme/
Thompson, and Strickland., “Concepts and Cases; Starbucks Case.” Retrieve18 April, 2002.
Magawon,"Starbucks Shared Planet",Starbucks gossip,19 Oct,2009
<http://cafe.naver.com/starbucksgossip.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=14271>
Vianeeycho"Ethical coffee bean buy"Emproio stefano,16 Feb,2009
<http://blog.naver.com/vianneycho?Redirect=Log&logNo=10042434962>
Social"Starbucks`s fair trade"Thick note,2.July.2009 http://dreamwk.tistory.com/32
Howard Schultz, Dori Jones Yang. Pour your heart into it, 1999.•“Rising Starbucks, falling McDonalds.” MoneyToday, 3 March 2003.•“Founder came and revive the Coffee empire”. JoseonDailyNews Economy, 17 April 2010.