한우 마케팅 전략

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한우의 마케팅 전략에 대해 분석한 피피티입니다. 경영학적 관점 뿐 아니라 관련 인사 인터뷰를 통해 작성했습니다. 고려대학교에서 A+받은 자료입니다.

목차

Motivation
Introduction

본문내용

The Concept of Hanwoo Broad Brand

NECESSITY OF MAKING HANWOO BRAND

1)Economy of scale
-Feed cost reduction
-Strong marketing/Dealing power
2)Increasing the market share
3)Making high quality brand than imported beef
-Beef Tracebility :
Food sanitation and safety

Brand Effect (almquist and piotroski,1999)

Brand effect
-Fixed P1 :
Q1→ Q2
△revenue:(P1X△Q)
-Fixed Q1 :
P1→ P2
△revenue:(Q1X△P)

Marketing Strategy of ‘횡성’Han woo

1. Product Strategy
2. Sale Promotion Strategy
3. Marketing Strategy
4. Tourist Industry
5. Long Term Investment
6. Economies of Scale


Systematization of production
Genetic management
Breeding environment
Superior ultrasonography

Quality Differntiation
(1) Product Strategy
(2) Marketing strategy

참고 자료

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