[운영관리]알라모 VS AMC 영화관 비교
- 최초 등록일
- 2012.07.01
- 최종 저작일
- 2012.06
- 28페이지/
MS 파워포인트
- 가격 3,000원
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소개글
서비스 운영관리 수업에서 발표한 A+받은 영어 프레젠테이션 자료입니다. 미국내 다이닝 영화관인 알라모 드래프트 하우스와 AMC dine in theatres를 비교 했습니다.
목차
1. Introduction:
1-1 Alamo Drafthouse 1-2 AMC Dine-in Theatres
2. Analysis:
2-1 Alamo Drafthouse
- Product ; Target customers Strategy analysis; Process
- 2-2 AMC Dine-in Theatres
- Product ; Target customers Strategy analysis; Process
3. Conclusion: 3-1 Market Positioning
3-2 Similarities & Differences 3-3 Recommendation
본문내용
-American cinema chain founded in 1997
-Headquarters is located in Austin, Texas
-Began as a second-run movie theatre
-Has screens in nine locations, including Texas, Virginia, San Francisco, NYC, Littleton, Colorado
-Distinguished itself by the food and drink service offered inside the theatre
-Famous for enforcing a strict policy in the theatre
1.Introduction
-Strict policy on behavior in the theatre
Service concept
No disturb
5
1.2 Introduction
Background
-Second largest movie theatre chain in North America
-Headquartered in Kansas City
With amenities like AMC Dine-In theatres, IMAX and ETX auditoriums.
-AMC Dine-In Theatres
-An experience that combines the cuisine and cocktail options of a restaurant with the fun and excitement of a movie theatre.
참고 자료
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