아이패드가 DISRUPTIVE TECHNOLOGY 인가? IS THE IPAD A DISRUPTIVE TECHNOLOGY? 5 FORCES MODEL과 연관

소개글

경영정보시스템 수업 중 로던앤로던이 작성한 책에 나온 문제 중 하나를 해결한 보고서로서
아이패드가 DISRUPTIVE TECHNOLOGY인지를 설명하고 5 FORCES MODEL과 연관하여 아이패드의 경쟁자, 잠재적 경쟁자 등을 분석한 보고서로 영어로 작성됨
또한 아이패드와 갤럭시 탭을 비교하여 갤럭시탭과 다른 특징이 무엇이 있는 지 보았음

목차

1. SUMMARY
2. CASE STUDY QUESTIONS

본문내용

1. SUMMARY
iPad look like it will be different from many tablet computers. Will the iPad do likewise as a disruptive tech for the media and content industries?
It will not supplant laptops or netbooks but make an first impact on publishing and media industries. iPad will change the business models of media businesses and develop the new digital platforms. People will read their books and newspapers online. E-books could account for 25 to 50 percent of all books sold Thanks to the success of Amazon`s Kindle. But it has some problem that selling e-books at $9.95 is too low for purchasers to profit. Now iPad is competing with Amazon over e-book. Apple has appealed to publishers by giving publishers the opportunity to participate more actively in the pricing of their books and acting as an agent selling books. In addition, Textbook publishers will establish themselves on the iPad to convert existing files into a format readable by the iPad with additional features.

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