마케팅이슈 (SNS, QRcode, 게임 앱 활용 프로모션)

소개글

마케팅원론 수업 때 작성했던 과제로 마케팅의 최신 트렌드나 이슈. 뉴스에 대해 간략히 소개하고 분석하여 사례와 함께 발표하기 위해 만들었던 영어 ppt 자료입니다.
최신 트렌드인 SNS 마케팅, QRcode 마케팅, 게임 앱 활용 프로모션에 대해 조사한 자료입니다.

목차

1. SNS 마케팅

2. QRcode

3. 게임 앱 활용 프로모션

본문내용

QR code vs barcode :
1.Storage capacity of QR code is higher than
that of barcode.
2.Unlike barcode, QR code can save letter.

* WHAT IS QR code?
QR CODE = Quick Response
A QR Code is a matrix barcode, readable by QR scanners,
mobile phones with a camera, and smartphones.

MARKETING ISSUE & NEWS
How to use QR code :
1. inventory control, production management
2. marketing tool
3. personal use
4. Use as artwork
Kinds of
QR code





MARKETING ISSUE & NEWS
Example of
QR code MARKETING
EXPOSURE of QR code to customer
Ex) m&n chocolate
QR code provide information and event
by connecting QR code and website
Ex) 일본 Macdonald CF






MARKETING ISSUE & NEWS


*Target ? smartphone’s user
We can make easily QR code as 1st video.
We can get information from QR code as Macdonald’s CF.
?Consumer who have smartphone take QR codes and they can get benefits such as coupon, data.
*QR code has many information and is very interesting.
So, customers want to know information in QR code.
Like Macdonald, companies advertise their QR code.

참고 자료

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