구매의사결정+사례 영문레포트 - 독창적+문법완벽= A+
- 최초 등록일
- 2012.07.05
- 최종 저작일
- 2012.01
- 7페이지/ MS 워드
- 가격 3,000원
소개글
필요의 인식 → 정보의 탐색 → 대안의 평가 → 구매의사결정 →구매 후 행동 의 단계로 이어지는 구매의사결정단계를 각각 단계에 해당되는 사례와 함께 깔끔하게 정리한 영문레포트입니다. 각 단계별로 자세한 설명과 사례가 첨가되어있으며 어느 한 부분도 인터넷에서 드래그 복사한 부분이 없습니다. A+ 받았습니다. 도움되시길 바랍니다!
목차
1. Problem Recognition
2. Information Search
(1) Internal Searching
(2) External Searching
3. Evaluation of Alternatives
4. Purchase
(1) Usefulness of Purchase
(2) Forms of Purchase
(3) Purchase and Circumstantial Variables
5. Action after Purchase
본문내용
External searching means a searching activity where a consumer acquires new information needed for decision making from external sources in addition to the information can be reminded via memory. This explanation seems to signify that there should be a complete internal information searching prior to external searching, it is not always true. In other words, a consumer can not only confirm internally unused information through brief internal searching, but also can promote external searching because of contradicting information or disturbance from internal searching. In addition, during external researching, there can be re-start of internal searching in order to interpret or supplement acquired information, it can be concluded that internal and external searching is a process of continuous circulation rather than consecutive, individual steps.
참고 자료
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