TOYOTA Brand positioning

소개글

영문으로 작성된 PPT파일입니다.

목차

1. Introduction
2. Toyota a worldwide brand
3. INTERNAL ANALYSIS
4. EXTERNAL ANALYSIS
5. CORE COMPETENCES
6. The segments of the car market
7. POD / POP
8. Toyota vs Saic Mantra
9. SAIC overview
10. Overview of the firm
11. Values and Vision
12. Self analysis
13. POD / POP
14. Conclusion

본문내용

Even though the Chinese economy is growing, it faces a major concern regarding the image of its national brands. Indeed, Chinese brand suffer of a country origin discount.
How Japanese brand have been able to spread their national identity all over the world?

<중략>

* Points-of-Difference
- Best cost for value cars
- Efficient production method (TPS)
- Hybrid technology / environmental concerns
* Points-of-Parities
- Toyota is present on all the segment of the automobile market
- Design and technological innovation
- Reliability (Toyota is always ranked among the firsts by tests)

<중략>

* Points-of-Difference
- Growing through merger and acquisition
- Cooperation with Global Auto mobile company(GM, VW..)
- Developing own brand

참고 자료

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