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피그말리온효과의 정의와 전제조건, 피그말리온 사례와 결론도출임파워먼트에 대한 보고서입니다.
목차
1)서론1. 피그말리온 효과의 정의························································································3
2. 피그말리온 효과의 전제조건··················································································3
2)본론
1. 피그말리온 효과의 사례························································································4
1.1 로젠탈 효과·······································································································4
1.2 베토벤의 키스····································································································5
1.3 도요타···············································································································6
1.4 하버드 대학·······································································································6
1.5 LG 이노텍·········································································································6
1.6 The Dow chemical company 사례······································································7
1.7 PIE운송회사 사례·······························································································7
1.8 스티브잡스 사례·································································································7
1.9 위약효과···········································································································7
1.10 책‘시크릿’ 사례································································································8
2. 피그말리온 효과의 원인························································································9
3. 지각과의 연관성···································································································9
3.1 지각의 정의·······································································································9
3.2 하이트 맥주의 사례···························································································10
4. 임파워먼트·········································································································10
4.1 임파워먼트 정의·······························································································10
4.2 임파워먼트 특징·······························································································10
4.3 개인 임파워먼트 5단계······················································································11
4.4 개인 임파워먼트 촉진방안··················································································12
5. 부정적 효과 및 사례분석·····················································································12
6. 문제점···············································································································14
3) 결론··············································································································15
4) 참고문헌·····································································································17
본문내용
1. 피그말리온 효과의 정의다들 한번쯤은 어떤 목표를 두고 `잘 될 거야`, `나는 해낼 수 있어`, `분명 성공할 수 있어`라는 자기암시를 주며 일을 하면 포기하는 마음으로 일을 할 때보다 훨씬 좋은 쪽으로 결과가 나타나는 경험을 해 보았을 것이다. 이런 현상은 피그말리온 효과라는 것으로 해석해 볼 수 있는데 피그말리온 효과는 우리 사회 여러 현상에서 다양하게 나타난다. 아래에서 피그말리온 효과에 대해서 자세하게 알아보겠다.
피그말리온 효과의 유래는 고대 그리스 신화에서 찾아볼 수 있다. 피그말리온은 고대 그리스 키프로스의 왕이자 조각가였다. 그리스 신화에 등장하는 키프로스의 왕 피그말리온은 여성들의 결점을 너무 많이 알기 때문에 여성을 혐오했으며, 결혼을 하지 않고 한 평생 독신으로 살 것을 결심한다. 하지만 외로움과 여성에 대한 그리움 때문에 아무런 결점이 없는 완벽하고 아름다운 여인을 조각하여 함께 지내기로 했다. 그는 이 조각상에게 옷을 입히고 목걸이를 걸어주며 어루만지고 보듬으면서 마치 자신의 아내인 것처럼 대하며 온갖 정성을 다했다. 어느 날 아프로디테 제전에서 일을 마친 다음 피그말리온은 신들에게 자신의 조각상과 같은 여인을 아내로 맞이하도록 해 달라고 기원했고, 여신이 피그말리온의 사랑에 감동하여 조각상을 사람으로 환생시켜 주었다. 이처럼 피그말리온 왕은 여신상을 마치 아내처럼 정성을 다해 대했고 그 결과 그 여신상이 결국은 아내가 되었다는 데에서 간절히 원하면 결국 이뤄지게 된다는 상징적인 의미를 가지고 피그말리온 효과라는 말이 유래하게 되었다.
피그말리온 효과란 자기 충족적 예언이라고도 하는데 주변에서 나에게 어떤 긍정적인 믿음이나 기대를 가지고 나를 평가하게 되면 나는 그 평가대로 행동하려고 하는 경향 때문에 결국 나의 행동이 긍정적으로 변하게 되는 현상을 말한다. 즉 A라는 사람에게 주변에서 착한 사람이라고 평판을 내리고 기대를 하면 A는 설사 그렇지 않더라도 기대에 부응하는 행동을 하면서 결국 착한 사람으로 변하게 된다는 것이다. 이는 타인이 거는 기대나 예측뿐 아니라 자기 자신이 스스로에게 기대나 예측을 해도 똑같은 효과가 나타난다. 내가 할 수 있다는 생각을 예측하고 그렇게 될 것이라고 굳게 믿으면 내가 예측한대로 이루어진다는 것이다. 자신의 간절한 열망이 꿈을 이루게 한다는 것이다.
참고 자료
김영한, “댓글다는CEO", BOOKPLANET, 2009김영한, “피그말리온리더십”, 랜덤하우스코리아, 2007
로버트 로젠탈·레노어 제이콥슨, “기대와 칭찬의 힘 피그말리온 효과”, 이끌리오, 2003
워렌베니스, “리더를 말하다”, 황금부엉이, 2006
켄 블랜차드, “칭찬은 고래도 춤추게 한다”, 21세기북스, 2002