닥터유(Dr.you) 마케팅전략 (영문마케팅)
- 최초 등록일
- 2012.08.08
- 최종 저작일
- 2012.08
- 18페이지/
MS 파워포인트
- 가격 3,000원
소개글
The Reason Why We Chose Dr. You ProjectIntroduction of Dr. YouPrevious advertising and promotional strategies 1. The ads targeting kids Previous advertising and promotional strategies Orion cooperated with the online game company. It`s stimulated children`s interest.Previous advertising and promotional strategies 2. The health-conscious products Present advertising and promotional strategies 1. TV CommercialPresent advertising and promotional strategies 2. BlogPresent advertising and promotional strategies 3. EventsChange Attitude ComponentDr.you is well bing cracker BeliefWell bing cracker is helping for Diet and health AffectTake this brand than other brandIntenti_badtags Attitude ComponentWomanChange beliefShift Importance IMSIL ChesseMost parents think about cracker that is not for health but for being fat, destroyingenergy and not a main dish. And Dr.You’s ad emphasis this face of cracker.
목차
없음
본문내용
“It can be a main dish.”
“This cracker is based on healthy food
which can be helpful for child’s growing. “
Image of the product:
They take ‘강호동’ as endorser.
‘강호동’ has a image of popular mc.
Orion take a ‘강호동’s voice to ad .
By image of ‘강호동’, people can have a belief about Dr.you.
Image of the endorser:
Parents who has a daughter or son.
People who think cracker only for snack.
People who has thinking cracker is harmful
Articles
Increasing Profit
Dr.You
Reduced Calorie, Natrium, Trans Fat, Cholesterols.
Increased Protein, Vitamin, Dietary Fiber.
Using grains as a main ingredient.
Mother’s Finger
Not using imported flour.
Only using domestic rice flour.
Targeting mothers anxious about imported flour.
Targeting females between in their 20’s and 30’s.
Including 14 ingredients known for contributing to anti-aging and long life.
Better sweet and vegetable than others because it is not for children.
Beauty Style
참고 자료
없음
