SM마케팅전략,SM엔터테인먼트,소속사마케팅,영문마케팅,영문판,영문기업분석
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장바구니
소개글
ntroduction S.M. Entertainment is Korea`s best known entertainment & media group, operating businesses in the fields of planning, production, distribution, and circulation of records, licensing, publishing, singer/actor management, agency activities, start-up marketing, Internet/mobile content, and education. S.M. Entertainment was the first Korean entertainment company listed on the KOSDAQ (April, 2000).S.M. has worked hard over the years to remain Korea`s best entertainment company and strengthen its position in Asia, through its unique designed to precisely analyze music, Casting, Training, and Producing System fashion, and cultural trends and codes in order to create content that can lead the market.S.M. has worked with some of Korea`s most successful entertainers, including H.O.T. and BoA. S.M. employ an efficient system comprising a Casting Team to source potential singers/entertainers, a Training Team to develop new singers/entertainers, a Production Director Team to evaluate market trends and create concepts and visual images for market-leading singers/entertainers, an A&R Team for choosing the perfect songs for each artist and to manage the overall process of making a record, a Marketing Team for record marketing/sales, a Public Relations Team for promoting artists through various media outlets, and an Agency Team for outsourcing, producing, and managing CF, concerts, and events to create additional value for each of our artists.목차
I. IntroductionII. S.M. Entertainment in the Global World
1. History of S.M. Entertainment
2. Management Philosophy
3. S.M. Star Marketing
III. Operation
1. Key Success Factor
2. Environment Analysis
3. Organizational Analysis
4. Financial Analysis
IV. Domestic Marketing Strategy (Korea)
1. SWOT Analysis
2. STP Analysis
3. 4P Analysis
V. Foreign Marketing Strategy (Japan and China)
1. SWOT Analysis
2. Consumer Segment
3. STP Analysis
VI. Conclusion
1. Entry the U.S. Market
2. Future Suggestion
Reference
본문내용
I. IntroductionS.M. Entertainment is Korea’s best known entertainment & media group, operating businesses in the fields of planning, production, distribution, and circulation of records, licensing, publishing, singer/actor management, agency activities, start-up marketing, Internet/mobile content, and education. S.M. Entertainment was the first Korean entertainment company listed on the KOSDAQ (April, 2000).
S.M. has worked hard over the years to remain Korea’s best entertainment company and strengthen its position in Asia, through its unique designed to precisely analyze music, Casting, Training, and Producing System fashion, and cultural trends and codes in order to create content that can lead the market.
S.M. has worked with some of Korea’s most successful entertainers, including H.O.T. and BoA. S.M. employ an efficient system comprising a Casting Team to source potential singers/entertainers, a Training Team to develop new singers/entertainers, a Production Director Team to evaluate market trends and create concepts and visual images for market-leading singers/entertainers, an A&R Team for choosing the perfect songs for each artist and to manage the overall process of making a record, a Marketing Team for record marketing/sales, a Public Relations Team for promoting artists through various media outlets, and an Agency Team for outsourcing, producing, and managing CF, concerts, and events to create additional value for each of our artists.
S.M. has been introducing artists such as H.O.T. and S.E.S. to overseas markets including Japan, China, and Hong Kong, since 1998. The results of these inroads have led to numerous success stories, including the “Korean Wave” in China, and BoA, who made her debut in Japan in 2001 and quickly advanced to the top of the charts.
참고 자료
www.smtown.comwww.kisline.com
www.ifpi.org
www.miak.or.kr
www.riaj.or.jp
www.kotra.or.kr
www.kocca.or.kr
boa.ilikepop.com
www.avexnet.or.jp/boa
블루오션의 거상 - 안치용, 해바라기, 2006
한류, 글로벌 시대의 문화경쟁력 - 박재복, 삼성경제연구소, 2005