커피시장,커피산업,프렌치카페,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.08.13
- 최종 저작일
- 2012.08
- 34페이지/
MS 파워포인트
- 가격 3,000원
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소개글
Franchise Coffee house1. New product strategies2. Product bundle pricing3. Item differentiation4. 2nd degree price discriminationBodyIntroductionINDEXConclusionImplicationsCoffee franchise marketNew product strategiesBundle pricingItem differentiationprice discriminationImplications(1) franchise cofee market arketMen should be like coffe, hot sweet and strong-Dutch proverbrack to dry and put my worn and weathered felt hat on the rack above the bench and ordered a cafe au lait. The waiter brought it and I took out a notebook from the pocket of the coat and a pencil and started to write.”- HemingwayBaha, napoleon …Coffee franchise marketNew product strategiesBundle pricingItem differentiationprice discriminationImplications
목차
Introduction
Franchise Coffee house
Body
1. New product strategies
2. Product bundle pricing
3. Item differentiation
4. 2nd degree price discrimination
Conclusion
Implications
본문내용
Men should be like coffe, hot sweet and strong-Dutch proverb
It was a pleasant cafe, warm and clean and friendly, and I hung up my old water-proof on the coat rack to dry and put my worn and weathered felt hat on the rack above the bench and ordered a cafe au lait. The waiter brought it and I took out a notebook from the pocket of the coat and a pencil and started to write.”- Hemingway
Baha, napoleon …
There are more than 5000 coffee house in Korea.
( Caffebene : 720 stores Angel-in-us : 500 stores )
In a short time, change in cognition
many competition in this market
⇒ Various marketing strategies
Characteristics
No competitors in the market (They should not enter in the early stage)
Consumers are inelastic → early adopters
The quality and price must meet the consumer satisfaction
<중 략>
Marketing = A process of consumers and producers
to mutually maximize their utility
and obtain what they need and want
through exchanging informations.
Firm’s object function = Profit maximization
→ Marketing strategy fits in with firm’s object function.
Investing on marketing vs. Producing high quality goods.
참고 자료
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