대형마트 PB상품 (영문판),PB상품,PB

소개글

PBThe variety of Private Brand- The ratio of PB sales amount of total discount store sales is increasing gradually in 7 major discount store in Korea.- The ratio was 12.2% in 2007 against 9.6% in 2006.- Homeplus is 20%, Lottemart is 13%, Emart is 12.2%, and Nonhyup is 8.5%.Present condition of domestic PB - Greatly reduce distribution costs by excluding middlemen.Direct transaction is not only reduce the unnecessary distribution cost but also eliminate the retail margin.Large discounters facing consumers. So they launch the PBproduct meeting the tastes and needs of consumers. Marketing led by one retailer increases circulation efficiency, whichresult in lowering price by over 20-30% comparing to NB goods. In preparation for drop in the sale of existing NB goods, manufacturers try to enlarge new distribution network.Through diverse sales channels, manufacturers can promote the sales without competing with PB goods (ex.Jong-ga foodshop Lotte )

목차

Introduction of PB goods

Positive effects of PB goods

Side effects of PB goods

Survey about PB goods

Conclusion

본문내용

1.Introduction of PB goods

PB product is a product which a major distributer focuses on tastes of customers and harmony with its intention of shop to make exclusively, is called as store brand or private brand.
PB (Private Brand)

1.Introduction of PB goods

NB opposite concept with PB means a product developed by major brand.
It provide customers with
independent name, mark,
quality of its brand.
So it is well-known and get
high reliability of public.
NB (National Brand)

GB: Aim at reducing cost from manufacture to packing
SB: Projecting & developing PB
PB: more qualified than NB by packing and quality

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