TOYOTA,도요타,도요타마케팅,도요타기업분석,영문마케팅,영어마케팅

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TOYOTA,도요타,도요타마케팅,도요타기업분석,영문마케팅,영어마케팅

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Toyota started in 1933 as a division of Toyoda Automatic Loom Works by Kiichiro Toyoda
The Toyota Motor Co. was established as an independent company in 1937
Company faces a financial crisis and
Opportunity from Korean War in early 1950s.
1957 The first prototypes of the Crown are exported to the United States; Toyota Motor Sales U.S.A., Inc. is established.
1966 The Corolla is launched; business partnership with Hino Motors Ltd. begins.
Early 1970s,
Due to oil crisis,
Toyota’s small cars sales
are incresed.
1982 Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. are merged into Toyota Motor Corporation.
1989 The Lexus brand is launched in the USA.
1997 The Prius is launched as the world`s first mass-produced hybrid car.
In 2008, Toyota outsold General Motors to become the world`s biggest automaker.

Turning points in History


01 From crisis to opportunity
Crisis : In early 1950s, Toyota faced with financial crisis.
Opportunity : At that time Korean War broke out.

Crisis : In early 1970s, Toyota faced with Oil crisis.
Opportunity : Oil crisis
Positioning : “The price low but a high level of quality brand, Toyota”

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