한국의 물,물의중요성(영문판)

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한국의 물,물의중요성(영문판)

목차

I. Executive Summary
II. Introduction
1. Why water
2. Water as an energy source
III. Background Analysis
1. Current Situation
(1) World is facing serious water shortage.
(2) Korea is a water shortage country
(3)Water consumption in Korea
2. BLOT analysis
IV. Target Audience
V. PR strategy

본문내용

Among OECD member countries, South Korea has the largest consumption of water. But the price of tap water is lowest in the OECD. These facts have caused people to use water excessively without worrying about water bills. This is why Korean people do not perceive Korea as a water shortage country. Therefore just increasing water supply bills will not have much effect on consumer prices across the nation.
Usually females have the responsibility to secure at least water needed to be used daily by their own family. Also, about 80% of water related jobs in the world are occupied by women. As for that, women already have the right to actively participate in controlling water usage. Consequently, water related issues should be emphasized to women.
People do not seem to realize the actual shortage of water in daily life, because relatively cheaper water bills let them waste water since there is not much burden of paying the bills. Instead, to solve this problem, we have come up with a idea to make them use water in a wise way, not to tell them just to save it without any condition. Under our slogan, we are about to suggest systematic strategies that would encourage people to use water wisely, after all, eventually save it.

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