남양커피,남양커피마케팅,남양커피분석,남양커피전략,동서식품,맥심커피,프렌치카페,산타페,남양프렌치카페,커피시장,커피시장마케팅,커피시장분석,남양커피영문판,영문마케팅,영어마케팅
- 최초 등록일
- 2012.08.27
- 최종 저작일
- 2012.08
- 32페이지/
MS 파워포인트
- 가격 3,000원
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소개글
남양커피,남양커피마케팅,남양커피분석,남양커피전략,동서식품,맥심커피,프렌치카페,산타페,남양프렌치카페,커피시장,커피시장마케팅,커피시장분석,남양커피영문판,영문마케팅,영어마케팅
목차
Case
External analysis (with 5 force models)
Internal analysis (with VRIO models)
Conclusion
본문내용
In coffee market which is about 1.13-trillion-won scale,
Coffee mix market
Coffee mix market accounts for almost the whole 9800 billion
Recently, Dongsuh Foods occupies more than 70% and Nestle nearly takes up 20%.
- Be attractive- the market is large, continually growing.
- Target a niche market- there are monopoly and oligopolistic,
but values in that fixed brand over the past decades .
High profit- in case of foods, operating profit is less than 5%, while mix coffee is over 10%.
Namyang clarified “Recently, domestic dairy product market
were tied up from decrease of birthrate, we decided not
stick to milk processing and enter coffee market.”
Entry background
참고 자료
없음