스타벅스,스타벅스마케팅,스타벅스전략,스타벅스분석,스타벅스마케팅전략,스타벅스영문마케팅,스타벅스영어마케팅,영문마케팅,영어마케팅,스타벅스서비스마케팅

소개글

스타벅스,스타벅스마케팅,스타벅스전략,스타벅스분석,스타벅스마케팅전략,스타벅스영문마케팅,스타벅스영어마케팅,영문마케팅,영어마케팅,스타벅스서비스마케팅

목차

Introduction of Starbucks
Problems of the Starbucks in Korea
Service Highlights
STP
SWOT
7P’s

Service Blueprint
Relationship Marketing

Other Expected Outcome
Benefits

본문내용

“Enjoy your morning coffee delivered directly by Starbucks”

Morning Coffee Delivery Service
For the orders made by 3:00 am the day before
Delivered by 6:00~8:00am (depending on district)
Ordering method: mobile app, website & in person
Payment method: Starbucks card
Delivered by a coffee truck

Service
Highlights
Delivery

“Enjoy your morning coffee delivered directly by Starbucks”

Morning Coffee Delivery Service
For the orders made by 3:00 am the day before
Delivered by 6:00~8:00am (depending on district)
Ordering method: mobile app, website & in person
Payment method: Starbucks card
Delivered by a coffee truck

Service
Highlights
Delivery


“Want something special for breakfast?”
Fresh baked goods available (sandwich, croissant, etc)
As well as yogurt, soup,…
Morning Set menu: Americano with a choice of bread
Kids Menu: smoothie, non-caffeine frappucino, etc

Catering Service
Delivery

Starbucks’ existing delivery service

For the large orders (over 100,000won)
Popular among firms for group meetings
Increased in overall sales by 30%
(The number of catering order)
2005→ 4200 2006 → 8000

Extending the service
Morning Coffee Delivery

참고 자료

http://www.istarbucks.co.kr/
http://image.search.naver.com/
http://www.google.co.kr/imghp?hl=ko&tab=wi
http://map.naver.com/
http://www.baskinrobbins.co.kr/
http://www.angelinus.co.kr/
Service Marketing – McGraw-Hill(Fifth Edition)
Principles of Marketing – McGraw-Hill (13th Edition)