이마트,이마트분석,이마트SWOT,이마트STP,이마트분석영문,영문마케팅,영어마케팅

소개글

이마트,이마트분석,이마트SWOT,이마트STP,이마트분석영문,영문마케팅,영어마케팅

목차

Retail market
E – Mart present location
The success factors
Analysis - STP/SWOT / 4P
Comparing with competitors
Suggestion

본문내용

Consuming pattern- prefer old brand, large amount of consuming
→ prefer quality rather than brand, contain reasonable consuming sense.

Consumer’s consuming pattern changes preferring quality to brand, containing reasonable consuming sense rather than preferring old brand or mass consumption after IMF. Also, introduction of five-day work week makes consumer’s life style changes a lot, and trend of shopping changes as participate with family. As a result of these great change of customer’s consuming pattern, distribution industry has entered the era of limitless competition. The reason of E-mart ranks top of distribution industry, catches customer’s demand well and meets following systems quickly.

E-Mart has 144 stores all over the country.

Maintain the first position in retail market competition.

Now e mart has 144 stores all over the country including China’s store.
E-mart didn’t arrange their store focus on certain place, they enlarge their store in whole country
2, E mart ranked no,1 in competition with Home plus and Lotte mart.

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