삼양식품,삼양식품분석,삼양식품전략,삼양식품재무분석,재무분석사례,재무비율분석사례

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삼양식품,삼양식품분석,삼양식품전략,삼양식품재무분석,재무분석사례,재무비율분석사례

목차

Corporate Information

Industry Analysis

Business Activity Analysis

Redesigning & Suggestion

본문내용

Agenda
3
Corporate Information
Industry Analysis
Business Activity Analysis
Redesigning & Suggestion

Samyang mainly provides Ramen in Korean market.
Samyang Total Market
Market size and Share2)

Ramen is Main Market of Samyang

Ramen
Total market 1900
1.Corporate Information

Main target

Samyang is the second biggest provider in the Ramen market. However, it is highly competitive to defend the 2nd position against 3rd & 4th company.
Top 20, Ramen product
Fierce Competiton for second position
N : 농심 S : 삼양 O : 오뚜기 H : 한국야쿠르트
Sales(million)
년도
2011 market has been slightly changed
White soup ramen
나가사끼 짬뽕(삼양)
꼬꼬면(오뚜기)
출처 : 1) 시장조사업체 ‘링크 아즈텍’ 2) Kisline

2.Corporate Information

Samyang’s Ramen product portfolio mainly consists of 삼양라면, 맛있는 라면, 나가사끼 짬뽕. 나가사끼 짬뽕 made a new trend in conservative Ramen market.
Main products
Ramen
나가사끼 짬뽕
삼양라면
맛있는 라면
In 1960, it provides new chicken soup flavor and contributes to overcome poverty in Korea.
Good taste and flavor
2007, well-being trend ramen
No MSG and 60 Vegetable Ingredients
2011, New White Soup
In conservative ramen market, it creates huge change
Market Top 3 ramen,
110 billion sold
Market Top 25 ramen

참고 자료

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