구글마케팅전략,구글서비스마케팅,구글분석,Google,google분석

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구글마케팅전략,구글서비스마케팅,구글분석,Google,google분석

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Introduction

Service Strategy

SWOT Analysis

Success Factors

Porter`s 5forces

Conclusion

본문내용

What’s a Google?
"Googol" is the mathematical term for a 1 followed by 100 zeros.
Google`s play on the term reflects the company`s mission to organize
the immense amount of information available on the web.
“The perfect search engine,” says co?founder Larry Page,
“would understand exactly what you mean and give back exactly
what you want.”
Google philosophy

<중략>

Weaknesses
Weak presence in social networking space
Lack of loyalty in terms of the number of members
No switching costs to users in this industry
Skyrocketting cost for datacentre
90% revenue is depended on one product - search marketing PPC


Opportunities
Increasing number of internet users and e-commerce customers
The opportunity for global expansion
The technological advances in other areas
Growing Mobile advertisement market


Threats
Competition from Microsoft, Yahoo, Apple and
smaller competitors
Privacy issues around content ownership

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