총각네야채가게,총각네야채가게분석,총각네야채가게마케팅전략,영문마케팅전략사례

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총각네야채가게,총각네야채가게분석,총각네야채가게마케팅전략,영문마케팅전략사례

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Introduction of Bachelor’s store

10 Topics Related to CB

Improvement of Bachelor’s store

본문내용

Positioning Strategy
: the use of marketing mix elements to influence the consumer’s perception of a brand

Perceptual Map

Positioning Strategy
Perceptual Map

Post Purchase Satisfaction

Is determined by attitude about a product after purchase - Expectancy disconfirmation mode

Word Of Mouth (WOM)

Product information transmitted by individuals to individuals

Source Effect
EXPERT POWER

the same words by different people can have very different meanings and influences

Commercial Friendship

Staffs
Have their own nickname
Treat consumer as family
Homelike atmosphere

Humorous Appeals
? Give vegetables its own name
ex) “오메 징하게 매운 청량고추”
April Fools Day event
http://video.nate.com/clip/view?video_seq=200017285
Fun marketing

Guerilla Marketing

: spontaneous events
Promotional strategies that use unconventional locations and intensive WOM to push products

Consumer Involvement
Heroic stories of Bachelor’s store
Organic Musical

참고 자료

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