Red_bull 리서치 플랜
- 최초 등록일
- 2012.09.25
- 최종 저작일
- 2012.03
- 12페이지/
MS 파워포인트
- 가격 2,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
레드불을 통한 마케팅 리서치 전략을 알아 볼 수 있습니다. 영어로 된 파일입니다.
목차
1. Marketing Research
- Marketing Research vs Competitive Marketing Intelligence
- Marketing Research Process
2. Introducing Red Bull
3. Red Bulls’ Developing the Research Plan
- Research Objectives
- Developing The Research Plan
본문내용
Marketing Research
Competitive marketing intelligence
Marketing Research
(A)
Situation
Collection
Analysis Reporting of Data
Available information
about customers, competitors, market place
Marketing Research
- Marketing Process
Defining the problem and research objectives
Developing the research plan for collecting information
<중 략>
Red Bulls’ Developing the Research Plan
Current Customer’s View
: The demographic, economic and lifestyle characteristics of
current Red Bull customers
Red Bulls’ Developing the Research Plan
Competitor’s View
: What existing brands and price points are most popular?
참고 자료
http://www.youtube.com/watch?v=LbtKAXaf9QA
http://www.youtube.com/watch?feature=endscreen&v=SDcXxYCY7I8&NR=1
http://www.youtube.com/watch?NR=1&v=47k5TJuDfZ4&feature=endscreen