[영문판]롯데시네마,CGV,영화관비교분석,롯데시네마분석,CGV분석,씨지브이
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- 2012.09.28
- 최종 저작일
- 2012.09
- 22페이지/
MS 파워포인트
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[영문판]롯데시네마,CGV,영화관비교분석,롯데시네마분석,CGV분석,씨지브이[영문판]롯데시네마,CGV,영화관비교분석,롯데시네마분석,CGV분석,씨지브이
목차
Introduction
- Lotte Cinema
- CGV
CGV
- Core Process
- Competitive priority
Lotte Cinema
- Core Process
- Competitive priority
Service blueprint
Conclusion
본문내용
1999. 9
Fonudation Lotte Shopping Co., Ltd. Cinema headquarter
1999. 10
First opening of Lotte Cinema in Ilsan
We always with customers (언제나 고객과 함께)
Major HISTORY
Providing high quality movie system and service
Digital 3D movie theater
Special movie theater (charlotte, prestige, arte, artplex)
Multiplex chain established by domestic capital and technology
68 movie theaters and 500 screens
1995
Starting as multimedia headquarter in CJ
1998
Opening the first multiplex theater in 강변
No.1 global platform providing an experience
beyond the movie
Creating the best customer value by providing diversified enjoyment and unique experience at the first, the best and differentiated location
2000
Opening premium theater (Gold class)
domestically for the first time in CGV오리
2008
The nation’s first,
opening edutainment theater, SMARTPLEX
2010
Opening home ticket service
2011
Opening CGV movie download service
Major HISTORY
Special movie theater ONLY in CGV
Beyond Korea No.1 theater, expand into China and USA
78 movie theater in Korea, 5 movie theater in China and 1 movie theater in USA (LA)
CJ Entertainment & Media
Production, invest, distribution of various entertainment contents such as movie, music, drama, game
Movie ? reached up from investment, distribution to playing
Core Process
-Supplier Relationship
The share of distribution
CGV 25% Lotte Cinema 20%
The method of distribution
Investors including distributers invest their money to the producers for better quality of movies.
The distributers buy the films and contract with theaters and divide the money 6:4 or 5:5 (depends on the popularity of the movie)
참고 자료
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