[영문판]현대카드,삼성카드,현대카드와삼성카드비교
- 최초 등록일
- 2012.09.28
- 최종 저작일
- 2012.09
- 13페이지/
MS 파워포인트
- 가격 2,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
[영문판]현대카드,삼성카드,현대카드와삼성카드비교[영문판]현대카드,삼성카드,현대카드와삼성카드비교
목차
Competition
Analysis
Conclusion
본문내용
Shinhancard has taken the upper hand of the credit card market.
Hyundai and Samsungcard share the second biggest market share.
Sourced from: http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=101&oid=008&aid=0002228205
Competition
: Market Share
Competition
: Dispute Issue
Fierce competing for the Second place
Noise Marketing benefiting both companies
Sourced from: http://news.ichannela.com/economy/3/01/20120404/45267905/3
Analysis
Card Issuing Process
After the customer gets the card
Customer approach
<중략>
Super Concert
20% Discount for Hyundai card users
Free entry to MoMA in New York
Those who use Hyundai Card Platinum
Library building plan at Hannam-dong
Promotion Impact not only to Hyundai card users but also for any ordinary people.
Customer Benefit
Instant Discount Card
Samsung Card 4
wherever you are, whatever you do “discount”
Samsung Group’s wide business net enables Samsungcard’s various benefits
“Culture Marketing”
Sourced from: Superseries.kr Samsungcard.com
“Point saving, Discount”
참고 자료
없음