[영문판]현대카드,삼성카드,현대카드와삼성카드비교

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[영문판]현대카드,삼성카드,현대카드와삼성카드비교[영문판]현대카드,삼성카드,현대카드와삼성카드비교

목차

Competition

Analysis

Conclusion

본문내용

Shinhancard has taken the upper hand of the credit card market.
Hyundai and Samsungcard share the second biggest market share.
Sourced from: http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=101&oid=008&aid=0002228205
Competition
: Market Share

Competition
: Dispute Issue
Fierce competing for the Second place
Noise Marketing benefiting both companies
Sourced from: http://news.ichannela.com/economy/3/01/20120404/45267905/3

Analysis

Card Issuing Process
After the customer gets the card
Customer approach

<중략>

Super Concert
20% Discount for Hyundai card users
Free entry to MoMA in New York
Those who use Hyundai Card Platinum
Library building plan at Hannam-dong
Promotion Impact not only to Hyundai card users but also for any ordinary people.
Customer Benefit
Instant Discount Card
Samsung Card 4
wherever you are, whatever you do “discount”
Samsung Group’s wide business net enables Samsungcard’s various benefits
“Culture Marketing”
Sourced from: Superseries.kr Samsungcard.com
“Point saving, Discount”

참고 자료

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