Brand personalities
- 최초 등록일
- 2012.10.15
- 최종 저작일
- 2012.04
- 4페이지/
MS 워드
- 가격 1,500원
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소개글
Brand personality of 3 major cell-phone brands in US market. Personality based on the interviews.
목차
1)AT&T Brand personality
2)Sprint Brand personality
3)Verizon Brand personality
본문내용
AT&T
According to primary data from my interviews AT&T is a healthy man in 20s. He has good looking and good body that makes him very charming. He is proactive and assertive person but some people say he is very sensitive. He enjoys wearing casuals like blue jeans and colorful T-shirts and sometimes wearing suit in formal occasion. His job would be sports p_badtags, in more detail a successful football p_badtags. He is very fast runner who has very talented in football. However, his knowledge in academic field is poor. He didn’t get much education compare to other people but he had reputation as a football p_badtags and financially stabled. He has possibility to grow
참고 자료
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