[영문판]NBA분석,NBA마케팅전략,NBA마케팅
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[영문판]NBA분석,NBA마케팅전략,NBA마케팅
목차
Introduction of NBA
NBA Marketing
-Yao Ming
-Michael Jordan
NBA Sponsorship
NBA Analysis
Future of NBA
본문내용
NBA [National Basketball Association]
NBA
American Teams 29 + Canadian Team 1 = 30 NBA Teams
ABA(American Basketball Associaton) +
NBL(National Basketball League)
= NBA
American major Sports = MLB, NFL, NHL, NBA
NBA Marketing
David Joel Stern
Commissioner of NBA
Star Marketing Jordan & Yao ming
Enhancement of Broadcasting
NBA의 세계화 전략
Bought best players around the world
Beginning of globalization of NBA
Reason for failure of industrialization and globalization of NBA
Majority is black race
Lots of confusing rules
Not known by many people
Trade
NBA Globalization Strategy
? Star Marketing
① Yao Ming
Yao Ming
Birth 1980/ 9/ 12/
Age 32
Gender male
Size 229cm, 140.6kg
Debut Shanghai Sharks
Nickname walking wall of China
Yao Ming = Fans from China
CCTV from China started to broadcast the NBA Finals from the 19990’s
“David Stern once said that in order to open up the market of China, there must be a Chinese Jordan”
NBA Globalization Strategy
참고 자료
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