[영문판]락앤락마케팅전략,락앤락기업분석,락앤랑경영전략

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[영문판]락앤락마케팅전략,락앤락기업분석,락앤랑경영전략

목차

<About Lock & Lock>
<Lock&Lock, the Worldwide Brand>
<History>
<philosophy>
<Product component>

1. Introduction
1.1 Introduction of major products

2. SWOT Analysis
1. Attract during ramadan period!
2. Target new elite class
3. Reduce the scale
4. Use SNS

본문내용

<About Lock & Lock>
Aiming at a Global NO.1 Brand, Lock&Lock
Since its establishment in 1978, Lock&Lock Co., Ltd. has been grown as a global company that exports its products - Lock&Lock containers with a four-sided interlocking system of new concept - to more than 100 countries worldwide. Lock&Lock Co., Ltd. will expand the number of export destinations from the current 105 to more than 130 by 2013, thereby securing firm footing as the leader in the airtight container field as well as the most valuable brand specializing in outstanding airtight containers.To achieve its goal of becoming the “2013 Global No.1,” the company exerts its best efforts to expand its main products from plastic airtight containers to comprehensive kitchenware using diverse raw materials including glass, porcelain, and stainless steel. To be a global company producing various and functional kitchenware, Lock&Lock maintains its competitive edge in the field by manufacturing containers using environment-friendly materials considering the health of customers and environment

<Lock&Lock, the Worldwide Brand>
Lock&Lock is currently investing more than 2% of its total annual sales in R&D for customers` satisfaction and to enhance and reinvent the quality of new products launched more than 100 items. Moreover, the company constructed large-scale plants to meet the increasing demand of the global market including plants in Asan in Korea, Weihai, Mansan and Suzhou in China, and Vietnam. In addition to the plants, 15 branches and 90 directly managed stores worldwide have been established; thus securing the foundation for a global Lock&Lock brand.
Lock&Lock will continue to exert every effort to develop new materials and to reinvent the quality of products as global products you can find in every corner of the world. Aside from these efforts, the convenience and appearance of the product will also be enhanced to make the company a most beloved one by customers. Finally, we shall faithfully practice our company philosophy of placing value on humans and environment to become the company that moves customers.

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