Marketing to Latin America

소개글

Marketing to Latin America

목차

1. introduction
 motive
 I’m the international sales manager at MK SECURITY.
 The product we want to export: CCTV.
 The situation of Latin American Market
2. analysis
 Analyzing Latin American security devices market, especially Brazil and Mexico, for internationalization in terms of size and growth rate, infrastructure, risks and competitors and characteristics of target group.
 Recommendations for marketing
3. conclusion

본문내용

Security is growing to be a major industry in most markets around the planet and Latin America is not lagging behind.Priorities throughout different areas of the globe on security issues differ: while industrialized nations are concerned with terrorism, developing nations are mostly concerned with crime. The general trend in security in Latin America is to protect the white collar class from violence derived from the disparity of wealth in the region.
I’m the international sales manager at MK SECURITY.

<중 략>

Security is growing to be a major industry in Latin American markets, which has relatively higher crime rate.Therefore, the company where I’mworking at is going to export security devices such as CCTV and DVR to Latin America, especially Brazil and Mexico. This is the bestselling product, HZC-855NXA, which includes BMB function, a high performance lens only for CCTV and the protocol for remote control. People in Latin America want to buy the CCTV which have high quality and low price. That’s the point.
Management companies for apartment complex in Metro are the targeting group. Of course there are a number of competitors and high tariff rate. These are the risks for us.

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