경영전략-스타벅스커피마케팅,커피산업,커피시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
- 최초 등록일
- 2012.11.19
- 최종 저작일
- 2012.11
- 33페이지/
MS 파워포인트
- 가격 3,000원
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소개글
경영전략-스타벅스커피마케팅,커피산업,커피시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
목차
Issue Definition
Environment Analysis
Strategy Options
Action Plans
Conclusion
본문내용
◎ Rebuild the relationship with customer
◎ Have more partnership through all employees
◎ Find what it takes to win in market place
<중 략>
Case in Britain : Annual Coffee sales exceeded sales of Tea by 2008
in Britain Which is traditional Tea based market is relatively large
The key-point is its taste
“Matter of Freshness and Health”
Location of Roasting Factories :
4 in U.S, 1 in Netherlands
Need developing factories in China & India
to elevate the taste of our Coffee
<중 략>
Give out the authority to manager everything else
Except Logo, Coffee beans, Menus and rules
Changing bulletin board & Interiors means a lot
It’s a small change but expected unpredictable effects
Some managers may can act like before,
Cutting the paper and posting it meaninglessly
But Some managers and part time workers
are changing the board and interior creatively
So the store can become a new famous place
in town
참고 자료
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