Case study: Jollibee Food Corporation(A) International expansion
- 최초 등록일
- 2012.11.20
- 최종 저작일
- 2012.11
- 3페이지/ MS 워드
- 가격 9,000원
소개글
에 대한 케이스 연구입니다.
케이스에 대해 주어진 질문에 답변하였습니다.
경영전략 과제로 작성된 것입니다.
목차
a.How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s in its home market?
b. How would you evaluate Tony Kitchner’s effectiveness as the first head of Jollibee’s international division? Does his broad strategic thrust make sense? How effectively did he develop the organization to implement his priorities?
c.As Noli Tingzon, how would you deal with the three options described at the end of the case? How would you implement your decision?
본문내용
Jollibee Food Corporation(A) International expansion(HBS 9-399-007)
How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s in its home market?
Key to Jollibee’s ability to offer all of these to customers at an affordable price was well developed operations management capability. And, Jollibee was the first-mover in the sector of burgers in Philippines, shaping customer preferences and expectations, instead of McDonald’s.
<중 략>
In the business expansion, conflict management should be a priority between the domestic business and international division. In addition, there can be long-term financial losses in the existing market, the maximum revenue generation must be a priority. New markets are always costly. Papua New Guinea that have not yet been introduced and foray into the California region will be relatively required the large-scale fiscal payment. Of course, even if they decide to Hong Kong will take R&D investment for the development of new menu.
참고 자료
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