Analysis of an Advertising Campaign Cadbury Dairy Milk 캐드버리 광고 분석 영문 레포트
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- 2012.11.21
- 최종 저작일
- 2009.12
- 6페이지/
MS 워드
- 가격 1,500원
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Analysis of an Advertising Campaign Cadbury Dairy Milk in Argentina 영문 레포트입니다.
영강 전용자료입니다.
목차
I. Introduction of the Company and the Product
II. Communication Strategy Objectives
III. Analysis of the Advertisements
본문내용
Korea University Business School
December 2, 2009BUS 238 Peter Boyle
Introduction of the Company and the Product
Cadbury Dairy Milk
According to Cadbury, A bar of CDM is sold around the world every 2 seconds. And this is the largest chocolate bar in the world - a giant block nearly 9ft high, 4ft wide and weighing 1.1 tons, was made by Cadbury Dairy Milk in 1998. The average chocolate lover would take nearly 120 years to munch their way through it.
<중 략>
Viewers of the ad are likely to be engaged since the advertisements feature the common situations that couples encounter in a dramatized form. Dramas are an adequate form of spreading the message since the product belongs to the low-involvment/transformational quarter. The spot intrigues the viewer by showing well-described moments when women get disappointed with their boyfriends. Compared to the men`s innocence, women show subtle facial expressions that reveal their disappointment and such?twist generates humor.?Measuring the women`s level of?happiness in terms of chocolate pieces is?rather unique and interesting, and differs from?other?product advertisements that only feature the drama itself. Production of three types of advertisements also provide more fun and variety, preventing the message?from?being worn?out. Overall, the advertisement generates humor sympathy from female viewers.
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