Domino Pizza Marketing Strategy (도미노 피자 마케팅 전략)

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도미노 피자의 마케팅 전략
도미노 피자의 내,외부환경분석, 경쟁자분석, SWOT분석, STP분석, 마케팅전략 도출

목차

Ⅰ. Overview

Ⅱ. Internal Analysis

Ⅲ. External Analysis
- Environmental Analysis
- Market Analysis
- Competitors Analysis

Ⅳ. SWOT Analysis

Ⅴ. STP Analysis

Ⅵ. Current Marketing Status of Domino’s

본문내용

Domino’s Marketing Strategy - Internal Analysis
Internal Analysis
1. Competitiveness as Delivery Pizza Service Store
2. Providing Equal Service and Taste
1st company to adopt representative phone ordering number (1588-3082)
Representing “30minitues fast delivery”. 30 : 30min. 82 : Fast in Korean
Adopted ‘Heat Wave” system to pizza delivery bag in 1998
: Maintaining 75 ℃ for 40 min.

<중 략>

3. Competitor analysis
Pizza Hut
- #1 market share by entering Korean pizza market initially
- Family type pizza restaurants
- High price, quality, and brand awareness
- High-grade off-line store and service
Mister Pizza
- Focusing off-line pizza market
- Handmade pizza ? High customer satisfaction by showing pizza cooking process in stores
- Female target ? Awarded “Best Brand” by female customers in 2006

참고 자료

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