맥도널드 마케팅 전략
- 최초 등록일
- 2012.12.03
- 최종 저작일
- 2011.04
- 16페이지/ MS 파워포인트
- 가격 8,000원
소개글
맥도널드, McDonald, 마케팅전략, 내외부 환경분석, 경쟁자분석, SWOT분석, STP 분석, KSA & SCA 분석, Problems & Recommedation
목차
Ⅰ. Intro
Ⅱ. Market Analysis
Ⅲ. Internal Analysis
Ⅳ. SWOT Analysis
Ⅴ. KSF & SCA
Ⅵ. Strategy Suggestion
본문내용
*Our Promise
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them
-Ray Kroc-
*Mission
To leverage the unique talents, strengths and assets of our diversity in order to be the worlds best quick service restaurant experience.
*History
1955, Des Plaines Open
1966, Ronald McDonald, TV Commerical
1968, Big Mac Introduced
1979, Happy Meal debut
1987, Fresh Salad added
1988, Korean Market penetration
2006, Snack Wrap introduced
2009, McCafe
참고 자료
없음